Findex restructures, refines brand

Findex has announced a major restructure to its operating model and an associated rebranding to signal this change. The new branding initiative heralds the group’s formal adoption of a comprehensive service model that will see all businesses in the group offering a wide range of financial services including wealth advice, accounting and tax, and a range of related services, regardless of the traditional speciality of that individual business.

The extract below is taken from Money Management.

Expansive financial services group, Findex, has announced a restructure aimed at allowing it to broaden its service offering beyond wealth into risk, lending, accounting, tax, SMSF solutions, estate planning, succession and philanthropy.

The restructure has been announced by Findex chief executive, Spiro Paule who described the firm as “transitioning to ‘comprehensive service’ model, or Family Office, across all businesses”.

Paule said the move had been facilitated by, amongst other things, Findex’s recent acquisition of Crowe Horwath accountants. 

The Crowe Horwath acquisition followed on from the company’s earlier acquisition of Centric Wealth. 

The company’s announcement said that the formal adoption of a comprehensive service model would see all businesses in the group offering a wide ranges of financial services including wealth advice, accounting and tax, and a range of related services, regardless of the traditional speciality of that individual business.

Businesses in the group that will now offer the new comprehensive model include Crowe Horwath accountants in Australia and New Zealand, Centric Wealth, Financial Index Wealth Accountants, Prescott Securities, CIVIC Financial Planning, and the MOVO online investment advice portal.

Paule said the family office model represented a holistic advisory vehicle providing an extensive suite of financial advice and services from a single, trusted source.

“This innovative move will allow us the ability to offer our clients not only wealth protection advice and wealth building advice, but also services relating to risk, lending, accounting, tax, specialists SMSF solutions, estate planning, succession and even philanthropy,” he said.

“The client advantages include the peace of mind in accessing services from a familiar and trusted source, more competitive fees and prices through economies of scale and the convenience of having the option of accessing a range of services in one place,” Mr Paule said.

As part of the restructuring exercise, the company has also placed ‘Findex’ at the centre of its branding with all brands such as Crowe Horwath now sporting the notation “Part of Findex” alongside their existing or refined logos.

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