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Selling a medical practice in Australia: Key considerations and steps

22 May 2025

The decision to sell a medical practice is significant and complex decision. It involves multiple factors to ensure a smooth transition, fair valuation, and adherence to regulatory standards.

Whether driven by retirement, strategic exit, or a career shift, understanding the nuances of selling a medical practice in Australia is crucial for achieving a successful outcome. This article provides an overview of key steps and considerations for medical practice owners preparing for a sale.

1. Assessing the value of the medical practice

Before entering the market, a critical first step is obtaining an accurate valuation of the practice. The value of a medical practice is influenced by various elements, including:

  • Financial performance: Analysing financial statements from the past 3-5 years provides insights into revenue, profitability, and growth trends.

  • Patient base and demographics: The size, loyalty, and age profile of the patient base can significantly impact the valuation.

  • Location and access: Medical practices in metropolitan areas or highly accessible locations may command higher values compared to rural settings.

  • Equipment and technology: Modern, well-maintained equipment and up-to-date medical technology can enhance the value.

  • Staff and management structure: Experienced staff and efficient operational management can make a medical practice more appealing to potential buyers.

It is advisable to engage a professional business valuation expert or business broker specialising in healthcare to assess the fair market value accurately.

2. Preparing the medical practice for sale

Presentation matters when selling a practice. Potential buyers will look for a facility that is well-maintained, organised and capable of transitioning smoothly under new ownership.

Key preparatory steps include:

  • Organising documentation: Ensure that financial records, legal contracts, lease agreements and accreditation documents are up-to-date and readily available.

  • Enhancing curb appeal: Make necessary repairs or improvements to the facility’s physical appearance to create a positive first impression.

  • Reviewing contracts: Check any long-term supplier agreements, partnerships, or employment contracts to identify any constraints or opportunities for negotiation before listing the medical practice for sale.

3. Engaging professional assistance

Selling a medical practice is not a process to navigate alone. Engaging the right professionals can simplify the process and ensure compliance with legal and industry standards. Key professionals to consider include:

  • Business Brokers: Brokers specialising in healthcare transactions can connect you with qualified buyers and manage negotiations.

  • Accountants: A medical practice accountant can offer insights on tax implications, helping maximize post-sale profitability.

  • Legal Advisors: A lawyer familiar with healthcare law can make sure contracts, agreements, and due diligence follows Australian regulations.

4. Marketing the practice

Marketing your practice strategically can attract serious buyers and expedite the sales process. Professional brokers often have access to databases of potential buyers and can tailor a marketing plan that highlights the practice’s unique strengths. Other marketing strategies may include:

  • Confidential listings: Listing the practice for sale without disclosing its name or details to protect the practice’s reputation.

  • Targeted advertising: Using professional networks, medical journals, or online healthcare marketplaces to promote the practice.

  • Direct outreach: Networking with medical associations and industry contacts to identify potential buyers within the community.

5. Due diligence process

Once you’ve found an interested buyer, the due diligence phase begins. During this time, the buyer will evaluate the practice’s financial health, patient records, equipment, and other operational aspects. Sellers should be prepared to:

  • Provide access to records: Facilitate the buyer’s review of key documents, including patient data (while adhering to privacy regulations), financial records, and compliance certificates.

  • Answer enquiries: Be available to respond to questions or concerns the buyer may have about the medical practice's operations or historical performance.

6. Structuring the sale agreement

Negotiating the sale agreement involves several components, including:

  • Price and payment terms: Determining whether the payment will be a lump sum or structured over time.

  • Transition period: Establishing a plan for the handover, which may include the seller staying on for a specified period to ensure continuity of care and staff training.

  • Restrictive covenants: Incorporating non-compete clauses to prevent the seller from opening a competing practice nearby.

7. Legal and regulatory compliance

Compliance with Australian healthcare laws and regulations is essential. Medical practice sales may require specific notifications to regulatory bodies, adherence to privacy laws regarding patient data transfer, and verification that the new owner holds appropriate medical licenses. Legal counsel is instrumental in ensuring that all requirements are met.

8. Tax implications and post-sale planning

The financial outcome of selling a medical practice is significantly impacted by tax obligations. The sale proceeds may be subject to capital gains tax (CGT) unless exemptions or concessions apply, such as the Small Business CGT Concessions. Working with an accountant to optimize tax outcomes and plan for the next steps post-sale, whether retirement or reinvestment, is essential.

Conclusion

Selling a medical practice in Australia is a multifaceted process that requires careful planning and expert guidance. By taking the time to prepare thoroughly, engage experienced professionals, and adhere to legal requirements, practice owners can achieve a successful sale that maximizes value and facilitates a smooth transition for staff and patients alike.

If you're considering selling your medical practice and want expert guidance through every step of the process, contact us today to talk with our expert team.

This document contains general information and does not constitute legal or taxation advice. If you need legal or taxation advice, we recommend you speak to a qualified adviser.