We are in a rapidly changing business environment.
In 1965 the average lifespan of a Fortune 500 company was 60 years. Today it is less than 12 years!
Closer to home, 50 per cent of the Australian S&P 500 index will be replaced in 10 years. 20 per cent face delisting in the next five years. (Evan Shellshear, Innovation Tools 2016).
So, what does that mean for us as business owners? It means we need to make sure we are not only competitive but have a clear advantage over our competitors.